New Premium Lighting Kits Expand Distribution in the US as Photo Industry Rebounds
New York, NY – (May 17, 2023) – Hobolite, the company creating classically styled lighting solutions for creative professionals, announces its first US Distribution partner B&H Photo Video. The retailer will carry the suite of lighting products that marry artistic thinking and industrial design.
Previously only available to purchase on Hobolite.com, B&H Photo Video will offer the company's three flagship continuous LED lighting kits that combine portability and performance with a design reminiscent of "Old Hollywood." Suitable for all photographers, videographers, and content creators, the products will be available on May 17th directly through BH website.
"Hobolite is about more than just the creation of a new lighting tool. Created with the intention of making connections with artists and helping them to do their job easier," states Hobolite Founder Helena Bian. "Art is supposed to be everywhere, and these lights combine both art and function. Through our partnership with B&H, artists will be able to purchase Hobolite from the most trusted retailer in the industry."
Created for artists by artists, Hobolite three continuous lighting solutions – the Mini, Avant, and Pro – combine classic style with modern performance. Hobolite are designed to function separately or together as one smart cohesive system.
The 20W Mini is a stylish micro-studio in the palm of your hand, perfect for content creators capturing their next viral TikTok or Instagram. The 100W Avant is portable, easily fitting in a bag, and packs enough power for any photoshoot. The 300W Pro features an industry-standard Bowen's mount Fresnel lens to perfectly light any commercial photo or film shoot.
Each Hobolite is outfitted with faux leather side panel accents on the aviation-grade aluminum body. This attention to detail provides a unique style that connects to the personal brand of the on-the-go photographer, videographer, or content creator.
Additional premium features include hand-selected bi-color COBs with consistent color temperatures from 2700 to 6500 Kelvin across all three models. A dual-driver system ensures full power across the color spectrum, with full dimming control, an HD LCD screen, and fan control.
"As a team of artists ourselves, we are dedicated to creativity, storytelling, engineering, and design. We know from experience the negative effect inadequate lighting has on image quality, artistry, and creativity. That is why our mission is to create lighting solutions that are not just tools but part of the entire creative process," says Mornée Sherry, Global VP of Sales and Marketing for Hobolite. "We believe we have a differentiator in our Hobolite line of products that will amplify the user's inspiration and technical prowess."
Creatives, artists, and content creators can now purchase Hobolite through B&H Photo and Video's website BHphotovideo.com.
###
About Hobolite
Hobolite is the brainchild of AEC, a company committed to developing portable LED lights and other productivity tools through innovation since 2000. Our mission is to create lighting that is as functional as it is beautiful. Hobolite lights are not simply tools but an expression of the artists who use them. Designed for the artist on the go the lights are crafted to work together as a cohesive, smart system to reduce the burden of packing multiple tools and attachments when life, art, and work take you out of the studio.
